Problems For American Singles And JDate

The American Singles dating site (www.americansingles.com) is owned by Spark Networks, stands alongside a long list of religious, ethnic and social dating websites belonging to the same company. The dating services cater to religious groups like the Mormons, Catholics and Seventh Day Adventists, along with well-known Jewish online dating sites, such as www.jdate.com and www.jewishmingle.com. But Spark also owns more ethnically-oriented dating websites for Black and Italian singles, namely www.blacksingles.com and www.italiansinglesconnection.com, as well as many others.

Even though Spark Networks obviously aspires to helping people all over the world make romantic connections, it’s experiencing some rough times just now. With profits down by about 25%, the Jewish dating services appear to be affected the most. With the slow economy hitting people hard, it’s not surprising that one of the luxuries people might sacrifice would be a membership to a site that helps them find dates. The downturn doesn’t just rest on the shoulders of American singles either, despite how hard the slump has hit the United States. The Jewish websites serve the UK, France and Israel also, so the loss of income has happened everywhere.

It’s possible that the large influence of a downturn in revenue from the Jewish dating sites comes from too much dependence on them by the company. In fact, one of the responses of Spark Networks to the loss of profits in the last couple of quarters was the announcement that they were going to try to reduce their dependence on just one brand. Yet their CEO Adam Berger admits that while all the other networks showed profits, the “lion’s share” of the revenues still come from the Jewish sites. So the emphasis is still on revamping and “revitalizing” those, rather than pushing the other websites more than before.

Given that the Jewish singles dating sites and services play such a large role in the profitability of Spark Networks, it’s not surprising why so much attention is being paid to them. For example, for the summer of 2009, the rather clunky www.jdate.com got a redesign and face lift, providing many more features. If the Jewish sites can be brought back to profitability, this would bode well for other dating sites, like American Singles (www.americansingles.com), Christian Mingle (www.christianmingle.com) and so on, since they don’t appear able to shoulder the same financial load that the Jewish websites have carried for almost a decade.

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